Nomadix built their Original Towel to replace a whole cupboard of single-use kit — beach towel, yoga towel, travel towel, you name it. Made from post-consumer recycled fibres, it’s lightweight, quick-drying and packs down small enough to disappear into your daypack. The grippy texture holds fast during morning yoga flows, the sand-resistant finish means beach days end clean, and its ability to absorb four times its weight makes post-swim dry-offs effortless. It even delivers UPF 50+ sun protection and stays fresh thanks to its odour-resistant construction. In short, this is the towel that proves you can own less and do more — the trusted companion for travellers, paddleboarders, gym-goers and weekend wanderers who want gear that earns its spot.
Spend enough time living out of a duffel, chasing coastlines, or bouncing between trailheads and you start to realise something: the more you carry, the less you actually get to roam. That was the lightbulb moment for three friends — Zack Helminiak, Chace Petersen and Hunter Robinson — somewhere between desert highways and mountain passes in a packed-to-the-brim ’98 Subaru Outback. If they could own less, they’d do more. So they built a brand around that idea.
Nomadix makes the kind of gear that earns the space it takes up — versatile, durable, beautifully made products designed to replace half the stuff in your pack. Their all-in-one towels became the cult favourite that launched the brand, a single piece of kit that works for travel, camping, yoga, surf sessions and the odd river-dip rinse-off. And they didn’t cut corners to get there. Most Nomadix textiles are made from 88–100% post-consumer recycled polyester, crafted through a closed-loop process that diverts plastic bottles away from our oceans and turns them into hard-wearing fibres. They’re a proud Social Purpose Corporation, a 1% for the Planet member, and one of the outdoor industry’s loudest voices calling for better, cleaner manufacturing — from ditching PFAS in their insulated blankets to avoiding water-polluting dyes from day one.
A decade on from their scrappy Kickstarter debut, Nomadix has gone from niche towel disruptors to a global name trusted by adventurers, yogis, van-lifers and weekend warriors alike. You’ll now see their towels and puffer blankets in more than 1,000 stores across the US — including REI — proof that their philosophy resonates far beyond that original road trip. Because in a world drowning in plastic waste and throwaway gear, Nomadix is pushing for something better: fewer things, used more often, built to last longer, and made in a way that protects the places that inspire us. Own less. Do more. And go further with gear that’s ready for every adventure after.
