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Fubuki's flagship snow boot is inspired by the traditional working boots worn by fishermen and road crews in northern Japan. The Niseko 3.0 is warm, waterproof and absurdly lightweight for a boot this substantial – thanks to a strong EVA outer shell paired with a soft wool-blend lining that keeps your feet insulated without the bulk you'd expect. The cleated rubber sole grips on snow and ice, there's a shock-absorbing heel for all-day comfort, and an ABS composite toecap for protection. Each pair comes with a two-layered removable insole. While Fubuki boots are Japanese-inspired, the brand is actually Swedish, and they’re best known for their range of vivid colours that'll make sure nobody mistakes these for ordinary wellies.
| UK Men | UK Women | Weight (+-30 g) | Height (cm) | Entrance Circumference (cm) |
|---|---|---|---|---|
| - | ~4 | 1340 | 33.7 | 46.2 |
| - | ~5 | 1400 | 34.4 | 46.9 |
| ~5 | ~6 | 1460 | 35.0 | 47.5 |
| ~6 | ~7 | 1520 | 35.7 | 48.2 |
| ~7 | ~8 | 1580 | 36.4 | 48.9 |
| ~8 | ~9 | 1670 | 37.7 | 50.2 |
| ~9 | ~10 | 1730 | 38.3 | 50.8 |
| ~10 | ~11 | 1790 | 39.0 | 51.5 |
| ~11 | - | 1850 | 39.7 | 52.2 |
| ~12 | - | 1910 | 40.3 | 52.8 |
Perceived fit: large
If you're normally in between two sizes, go with the smaller of the two
| EU Size | UK Men | UK Women | Foot Length (cm) | Slipper Inner length (cm) |
|---|---|---|---|---|
| 37 | - | ~4 | 23.8 | 24.6 |
| 38 | - | ~5 | 24.5 | 25.3 |
| 39 | ~5 | ~6 | 25.2 | 26.0 |
| 40 | ~6 | ~7 | 25.8 | 26.6 |
| 41 | ~7 | ~8 | 26.5 | 27.3 |
| 42 | ~8 | ~9 | 27.2 | 28.0 |
| 43 | ~9 | ~10 | 27.8 | 28.6 |
| 44 | ~10 | ~11 | 28.5 | 29.3 |
| 45 | ~11 | - | 29.2 | 30.0 |
| 46 | ~12 | - | 29.8 | 30.6 |
Confusingly, Fubuki's Japanese-inspired boots and outdoor clogs actually hail from Sweden.
It started with a pair of garish orange boots on the streets of Stockholm. Uni student Kalle Norman had picked them up on a ski trip to snowy Hokkaido, after noticing that pretty much every local liftie, snow-plough driver and workman wore the same unbranded lightweight snow boots – usually in the same bright orange.
Little did he know when he brought a few pairs back to Sweden that his ten-minute walk to campus would turn into a daily fashion show. Strangers stopped him on the street, and even his dad pinched a pair. Everyone wanted in.
Kalle teamed up with childhood friend Christofer Ljunggren, and Fubuki was born. The brand launched in 2019, survived a pandemic and a typhoon that destroyed their Japanese supplier's factory, and has since grown from 100 pairs stacked in a Stockholm student flat to over 300 stores across 14 countries.
Fubuki means 'snowstorm' in Japanese, but their wellies and outdoor slippers have proved just as popular as the original snow boots. Across the range, everything's made to be warm, waterproof, durable and surprisingly lightweight, in colours that refuse to blend in.
