Dubbleware

Dubbleware has been kitting out hard-grafting Americans since it was founded in Boston in 1918. With an original line-up of denim trousers, hickory-stripe dungarees and chambray boiler suits, the company slogan in the 1930s was ‘demand the best’ – and their stuff was the absolute gold standard of American workwear. They were also one of the first companies to market directly to women, and we like to imagine Rosie the Riveter in her Dubbleware dungas.

A household name across the US, their sales reps famously offered to paint farmers' barns for free, so long as they got to put a whacking great Dubbleware sign on the side facing the road. Alas, the post-war years weren’t kind to Dubbleware, and they folded in the 70s.

Fast-forward to 2019, and Dubbleware was resurrected by a team of heritage workwear specialists, with the blessing of the founding family. They’ve spent years analysing archive pieces and old catalogues to get every detail spot-on – right down to the buttons, labels and trims. Featuring selvedge denim, washed canvas and other heavyweight fabrics, vintage-style workwear classics sit alongside everyday staples like sherpa-lined hoodies and brawny overshirts, all built to live up to Dubbleware’s original tag-line: ‘look better, last longer’.