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  • Snow-capped mountains and moorland at Glencoe, Scotland, at sunset with a small lochan in the foreground.

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  • Jørgen standing in a doorway wearing a dark blue shirt, with a home interior visible behind him.

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  • Lit candles in dark glass jars arranged on woven placemats with neutral textiles and dried botanicals.

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  • Ticket to the Moon hammock suspended between trees with mountain lake view below.

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  • Aerial view of a wild landscape with wetlands, blue waterways and rolling hills under a clear sky.

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  • Golden chanterelle mushroom growing in woodland moss and grass.

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  • Active insulation, without the bulk.

    Polartec® Alpha™ Direct 90 is the choice of serious alpinists and trail runners who need warmth without weight. The Alpha Pullover channels that technology into a clean, packable midlayer — flatlock ergonomic panelling keeps it moving with you, and the stripped-back construction makes it as comfortable under a shell as it is worn alone at the belay.

      • Polartec® Alpha™ Direct 90 active insulation
      • Flatlock ergonomic panelling for movement
      • Branded Polartec® and PMO woven labels at the side panels
      • Essential layering piece
      • 100% Polyester Polartec® Alpha™ Direct 90
    • Flat measurements in CMs S M L XL
      Centre back length 65.5 66.5 67.5 68.5
      Chest width 55.5 58 60.5 63
      Hem width 54.5 57 59.5 62
    • Purple Mountain Observatory don’t really care whether you’re scaling a Welsh peak or just nipping out for a pint — they’ve designed their kit to handle both. Founded in 2021 by Matt Braun, the label was born during lockdown out of a simple frustration: he couldn’t find performance gear that felt as good in town as it did in the hills. The brand’s name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China’s first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.

      From thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you’d expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain’s new wave of sportswear. Pull one of their jackets on and you’ll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.

    Polartec Alpha Pullover



    Size:
    Colour: Black
    Black
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    Active insulation, without the bulk.

    Polartec® Alpha™ Direct 90 is the choice of serious alpinists and trail runners who need warmth without weight. The Alpha Pullover channels that technology into a clean, packable midlayer — flatlock ergonomic panelling keeps it moving with you, and the stripped-back construction makes it as comfortable under a shell as it is worn alone at the belay.

      • Polartec® Alpha™ Direct 90 active insulation
      • Flatlock ergonomic panelling for movement
      • Branded Polartec® and PMO woven labels at the side panels
      • Essential layering piece
      • 100% Polyester Polartec® Alpha™ Direct 90
    • Flat measurements in CMs S M L XL
      Centre back length 65.5 66.5 67.5 68.5
      Chest width 55.5 58 60.5 63
      Hem width 54.5 57 59.5 62
    • Purple Mountain Observatory don’t really care whether you’re scaling a Welsh peak or just nipping out for a pint — they’ve designed their kit to handle both. Founded in 2021 by Matt Braun, the label was born during lockdown out of a simple frustration: he couldn’t find performance gear that felt as good in town as it did in the hills. The brand’s name comes from Zijin Shan, the peak above Nanjing where their apparel is now produced and home to China’s first modern observatory — a fitting blend of wild beauty and pioneering technology that runs right through everything they make.

      From thermochromic jackets that shift colour with the weather to hand-dyed shells and meridian-like micro-ripstops, each PMO piece takes around six months to develop, with Matt bringing the best part of two decades of technical design experience to the cutting table. The real trick, though, is that all this firepower comes without the eye-watering price tag you’d expect — a deliberate choice to keep the outdoors accessible. Now stocked across Japan, South Korea, France, Italy and Switzerland, PMO are quickly becoming a mainstay of Britain’s new wave of sportswear. Pull one of their jackets on and you’ll feel just as at home on a windswept ridgeline as you do waiting for the 38 bus.

    Purple Mountain Observatory

    Polartec Alpha Pullover

    Size: S
    Colour: Black + 0
    Colour Black
    Black