Outerknown

Born from the sea and shaped by the belief that clothes should outlast seasons, Outerknown makes everyday essentials for people who actually live in them. Co-founded by eleven-time world surfing champion Kelly Slater, the brand has been quietly rethinking what ‘responsible fashion’ looks like since day one – not as a marketing badge, but as a structural commitment woven into every seam.

95% of the AW26 collection is made with organic, Regenerative Organic Certified, recycled, or regenerated fibres. Candiani Mills denim from Italy. Manteco’s recycled wool processed in the same country. Regenerative Organic Certified cotton grown and harvested with the soil, the farmers, and the future in mind. These aren’t marginal improvements – they’re the standard. And the clothes themselves? The kind that feel so good you reach for them over and over, season after season.

From the legendary Blanket Shirt – often imitated, never duplicated – to the Hightide sweats that feel softer than your favourite towel, and SEA Jeans cut from heavyweight organic cotton denim, Outerknown makes wardrobe anchors, not filler. Versatile enough for the water’s edge in the morning and a dinner table by evening, the pieces ship to your door ready to become staples.