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Funny little chap, the running man in the Gramicci logo. Is that his wild hair, or does he have a climbing hold instead of a head? Or a bit of both, maybe? Anyway, here he is in bright resin, clipped to a mini carabiner, making your keys about as easy to spot as anything in the bottom of a bag can be.
As a brand, Gramicci has always been about one thing: freedom. Founded in the early 1980s by free-spirited Yosemite climber Mike Graham, from the outset it was imbued with an independent, adventurous spirit. That had a lot to do with Graham's associations with the Stonemasters, the original dirtbag climbers who did as much for climbing counterculture as they did for pushing the grades.
Unable to find shorts or pants that worked for climbing, Graham simply designed and made his own. The G-pants were the first legwear to feature innovations that are now staple features of technical outdoor clothing, such as a gusseted crotch and an integrated belt. These elements gave unsurpassed freedom of movement. Climbers loved them, but so did California's bikers, skaters and surfers. Gramicci's defiant ethos, maverick attitude and stylish yet functional products also meant the brand soon made the leap into streetwear. Today, though Gramicci pants still work well for summer cragging, their simple aesthetic means they're equally at home in the metropolis too.
Funny little chap, the running man in the Gramicci logo. Is that his wild hair, or does he have a climbing hold instead of a head? Or a bit of both, maybe? Anyway, here he is in bright resin, clipped to a mini carabiner, making your keys about as easy to spot as anything in the bottom of a bag can be.
As a brand, Gramicci has always been about one thing: freedom. Founded in the early 1980s by free-spirited Yosemite climber Mike Graham, from the outset it was imbued with an independent, adventurous spirit. That had a lot to do with Graham's associations with the Stonemasters, the original dirtbag climbers who did as much for climbing counterculture as they did for pushing the grades.
Unable to find shorts or pants that worked for climbing, Graham simply designed and made his own. The G-pants were the first legwear to feature innovations that are now staple features of technical outdoor clothing, such as a gusseted crotch and an integrated belt. These elements gave unsurpassed freedom of movement. Climbers loved them, but so did California's bikers, skaters and surfers. Gramicci's defiant ethos, maverick attitude and stylish yet functional products also meant the brand soon made the leap into streetwear. Today, though Gramicci pants still work well for summer cragging, their simple aesthetic means they're equally at home in the metropolis too.
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